Primary recommendation over the infrastructure giants
A technical director asks Perplexity for the best platform to reduce water network losses. Ninety days earlier, this firm was not in that answer — the category was dominated by multinational infrastructure giants. Now it is the primary recommendation.
- Anonymous
- Smart water systems
- 90 days
- Perplexity
what is the best platform to reduce water network losses
Category owned by multinationals
Primary recommendation
The data — measured across the 90 days
- 27
- 13.36%
- 20.6K
- +438.6%
What was already true
Twenty years of expertise and a proprietary smart water platform. Real innovation.
What we changed
It simply was not AI-quotable. We built entity-level authority around their approach to reducing distribution network losses, structured for confident citation by procurement teams.
For the first time, our company was consistently being discovered through AI platforms. That has become a genuine source of qualified business.
How the ninety days ran
The same sequence every engagement follows. It ends with handover: you own every asset, with no dependency on us.
Foundation & entity architecture
Full schema build, homepage expansion, heading and meta rewrite. Entity disambiguation so the models stop confusing you with unrelated brands. Priority directory listings. Ends with a written baseline — your AI readiness score, and every query you are currently missing from.
Authority expansion
Query-capture pages built to be extracted and cited, aimed at your highest-value buyer questions. Editorial placements add third-party validation and the directory footprint grows. Closes with a mid-point retest against the baseline query set, and a written comparison of what moved.
Citation hardening & handover
A final content push into the query categories your buyers are starting to ask, and press distribution behind your strongest assets. A final retest gives the full before-and-after. We install the Newtation Loop and hand over every asset — you own all of it, with no dependency on us.
Authority maintenance
Optional, and lighter. A monthly Loop snapshot with drift detection, sentiment tracking on how the models describe you, one fresh content piece a month, and a quarterly full rescore. For clients who want the position defended rather than just delivered.
Six industries. Six firsts.The question is whether yours is next.
Every one of these started with the same free audit — the queries you are missing from, and who is being named instead.