https://newtationco.app/blog/ Essays on the post-search web: what LLMs actually read, why AI search is a black box, and how brands end up cited inside generated answers. en-us Newtation Sat, 07 Mar 2026 00:00:00 GMT Newtation https://newtationco.app/logo.png https://newtationco.app/blog/ https://newtationco.app/blog/seo-didnt-die-it-lost-its-axis/ https://newtationco.app/blog/seo-didnt-die-it-lost-its-axis/ SEO isn't dead — the axis it optimised around is gone. AI search replaced ranking with synthesis, and visibility now turns on entity clarity and citations. Sat, 07 Mar 2026 00:00:00 GMT Keshav Parsai GEO https://newtationco.app/blog/what-llms-actually-read/ https://newtationco.app/blog/what-llms-actually-read/ LLMs don't read the internet like humans. Understanding what they actually consume is the difference between guessing at visibility and engineering it. Sat, 07 Mar 2026 00:00:00 GMT Keshav Parsai Strategy https://newtationco.app/blog/your-brand-exists-in-two-realities/ https://newtationco.app/blog/your-brand-exists-in-two-realities/ What AI models believe about your brand — and why entity drift is the most dangerous gap in modern marketing. Sat, 07 Mar 2026 00:00:00 GMT Ansh Khandelwal GEO https://newtationco.app/blog/chatgpt-ads-facts-risks-and-what-changes/ https://newtationco.app/blog/chatgpt-ads-facts-risks-and-what-changes/ ChatGPT is about to become an ad surface. Here's what OpenAI has confirmed, why this surface behaves differently, and practical rules for advertisers. Fri, 30 Jan 2026 00:00:00 GMT Ansh Khandelwal ChatGPT Ads https://newtationco.app/blog/why-ai-search-is-a-black-box/ https://newtationco.app/blog/why-ai-search-is-a-black-box/ The uncomfortable truth: search was always a black box. The only thing that changed is that it stopped pretending to be clear. Mon, 19 Jan 2026 00:00:00 GMT Keshav Parsai Strategy