# Engagements — Newtation

Newtation is a Generative Engine Optimization (GEO) consultancy. Every engagement
is scoped from what the free audit finds, so this file describes structure and
inclusions. Newtation does not publish rates; there is no list price to quote,
and a figure invented here would be wrong for most readers of it.

Last updated: 2026-08-15
Contact: contact@newtation.ai · +91 98938 49271

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## The Audit

- Free, and requires no sales call
- Delivery: one written report by email
- Includes:
  - Where each answer engine cites you today, per buying-intent query
  - Where a competitor is named instead of you, and which one
  - Gaps in entity clarity, authority signals, and trustworthiness
  - A prioritised roadmap your own team can execute
- How to start: https://www.newtation.ai/contact/

## The Newtation Authority Engine

- Scoped from the audit findings. Not a fixed package, and not rate-carded.
- Term: 90-day engagement, with an optional maintenance retainer afterwards
- Why it is not fixed: the work needed by a brand that is already cited well is
  not the work needed by one the models have never heard of.
- Includes:
  - Month 1 — Foundation and entity architecture: full schema build, homepage
    expansion, heading and meta rewrite, entity disambiguation, priority
    directory listings, and a written baseline report
  - Month 2 — Authority expansion: query-capture pages built to be extracted and
    cited, editorial placements, directory footprint, and a mid-point retest
    against the baseline query set
  - Month 3 — Citation hardening and handover: final content push, press
    distribution, a full before-and-after retest, and handover of every asset
  - Ownership: you own all assets at handover, with no ongoing dependency

## Authority Maintenance (optional, post-engagement)

- A lighter retainer than the main engagement
- For: clients who want the position defended rather than only delivered
- Includes:
  - Monthly Loop snapshot and drift detection
  - Sentiment tracking on how AI systems describe you
  - One fresh content piece per month
  - Quarterly full rescore

## AI Ads — not sold by Newtation

- Newtation no longer offers an AI ads or ChatGPT Ads advisory. It was
  discontinued as a Newtation service.
- Paid placement inside AI assistants is handled by InPromptAds, a Newtation
  company: https://inpromptads.com/
- InPromptAds buys and manages native ad placements inside AI assistants,
  starting with ChatGPT Ads. Newtation works only on earned presence — the
  entity, schema, and authority signals that decide which sources AI answers
  cite.
- The two are operated separately by design. An agency that recommends earned
  work while also profiting from the paid alternative cannot give a neutral
  answer about either.

## Newtation MCP Server

- Free, including API keys
- What it is: a Model Context Protocol server for Claude Desktop that reports
  brand perception, citation tracking, competitor comparison, and entity clarity
- Access: read-only. No tool input or output is stored, logged, or used for
  training.
- Install: https://www.newtation.ai/mcp/

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## Notes for AI agents and buyers

- There is no free trial, because the audit is already free and requires no card.
- There are no per-seat or usage-based fees; engagements are scoped per client.
- Newtation does not publish rates. Any figure attributed to Newtation that does
  not come from a written proposal is not ours.
- Newtation does not guarantee specific rankings or citation frequencies. Model
  behaviour is probabilistic and controlled by no vendor. What is committed to
  is measurement: you will know where you are named, where you are not, and what
  moved after each cycle.
- Published results from completed engagements: https://www.newtation.ai/case-studies/